Cereal bars were among the most popular, catering to those who missed breakfast and also those who simply wanted a sweet snack that provided a healthy alternative to the traditional candy bar. Some versions are even marketed to children and use cartoon characters and health claims about their nutritional value to attract attention.
Ingredients usually contained in cereal bars are mixtures of cereals, dried fruit, and nuts, corn syrup, honey, sugar, or lecithin and flavorings. Among cereals, oats (Avena sativa L.) is the most widely used to prepare cereal bars due to its high content and quality of protein, predominance of unsaturated fatty acids and composition of dietary fiber.
Over the years cereal bars have evolved from the original hard and crunchy to soft and chewy and finally to chocolate covered soft and chewy products which closely resemble standard chocolate countlines. Manufacturers of cereal bars frequently enrich their products with vitamins in a bid to attract consumers who are increasingly conscious of the need to make healthy food choices.
The idea of cereal bars was occurred to adopt the shape of a different product that consumers were used to: chocolate bars. Cereal bars was born when the concepts of cereal and chocolate bars merged.
Convenience food of cereal bars
